# 1 > gtmetrix.com
Run site through https://gtmetrix.com/ to find ways to optimize.
# 2 > Find relevant keywords
Brainstorm Keywords using Google Instant
Start typing keyword ideas into Google and see what phrases are suggested.
# 3 > Page content
a) Add Meta tags and description
b) Make sure headers on page are h1…h2 at least (h5 shouldn't exist without h1/h2/etc)
c) Add alt description on images
# 4 > Off-page SEO
Link your website from any guest blogs you write. Finally, add social media share buttons and kick it off by sharing it yourself!